Senior Paid Media Executive

Senior Paid Media Executive / Senior PPC Executive

Drive Performance. Optimise Success. Make an Impact.

Findel is on a mission to be the most trusted partner in education, supplying top-quality resources to schools, nurseries, and teachers across the UK and beyond. Now, we’re searching for a PPC expert who’s data-driven, performance-focused, and thrives in a fast-moving environment. If you love optimising campaigns, testing new ideas, and scaling success, this is your chance to shine!

If you're ready to take your PPC career to the next level, we’d love to hear from you! Apply now and let’s drive performance together.

What You’ll Do:

• Manage and optimise campaigns across Search, Shopping, PMax, and Demand Gen in Google Ads and Microsoft Ads.

• Own the strategy and execution for PPC campaign builds, analysis, testing and daily optimisation, aligned to commercial goals.

• Optimise and enrich product data feeds using Feedonomics and GMC, collaborating with Buying & Merchandising to improve visibility and performance across Shopping.

• Use automation, scripts and tagging best practices to streamline reporting, enhance accuracy, and save time – striving for scalable, repeatable success.

• Brief and test new ad assets, including video and imagery, working with our Creative Studio and brand teams.

• Build and maintain dashboards using GA4, Looker Studio, and other tools to drive data-led insights and decision-making.

• Stay at the forefront of emerging tech – AI tools like ChatGPT/Gemini, PPC scripts, and smart bidding strategies – and apply them to gain competitive advantage.

• Collaborate cross-functionally with UX, SEO and BI teams to unlock performance opportunities and fuel growth.

• Coach and support our Junior Paid Media Executive, delegating with intention and helping shape their development in Paid Media.

• Be part of a passionate, agile, one-team culture – ready to adapt, grow, and lead with energy and creativity.

What We’re Looking For:

Essential:

• 3+ years hands-on experience managing Google Ads and Microsoft Ads campaigns across Search, Shopping, PMAX and Demand Gen.

• Proven success driving performance using automated bidding strategies, first-party data, and DDA.

• Expertise in feed management platforms (e.g. Feedonomics and GMC) and strong knowledge of how to optimise shopping feeds (titles, images, categories, custom labels).

• Advanced skills in GA4, Looker Studio, and Google Tag Manager – with an analytical mindset and attention to detail.

• Clear communicator with strong collaboration skills, able to influence stakeholders and drive cross-functional outcomes.

• Demonstrates resilience and thrives in a fast-paced, change-oriented environment.

• Ability to manage multiple projects, prioritise effectively and remain solutions-focused under pressure.

• A passion for performance marketing, a growth mindset, and a desire to make a real commercial impact.

• Commercially minded with a clear understanding of how paid media contributes to wider business success.

• Meticulous attention to detail to ensure accuracy across campaigns, tracking, and reporting.

• Confident communicator - able to present complex insights clearly to stakeholders at all levels, avoiding PPC jargon!

• Collaborative and team-oriented - works effectively with colleagues across brand, UX, analytics, and content.

Desirable:

• Strong coding/scripting ability (e.g. JavaScript, Google Ads scripts).

• Experience using or integrating AI/LLMs like ChatGPT/Gemini to streamline workflows.

• Experience supporting and mentoring junior team members.

• Exposure to international paid media campaigns or new market launches.

What’s in it for you:

Competitive salary & benefits package including:

o 25 days holiday

o Birthday holiday

o Contributory pension scheme

o Employee Assistance Programme, including online GP & well-being support

o Volunteering Leave

o Staff discounts

We support hybrid working, with 3 days per week at our collaborative workspace in Hyde, Greater Manchester. Our culture is friendly, welcoming and supportive, and we believe work should be fun.

About Findel

Findel is an eCommerce educational resources supplier in the UK and International schools and nurseries marketplace. We own several general and specialist educational brands; Hope, GLS, Davies Sports, Philip Harris, Spa4Schools, A-Z, EuHu and LDA.

We look for people who want to inspire future generations of learners and who will play a part in moving Findel forward for the greater good. We recruit people who stand out from the crowd, take responsibility for seeking out what adds value and think outside the box.

• To find out about Findel, our vision, values and all the great things we do to support communities and the environment, please visit: https://www.findel.co.uk/

• To apply, please visit: https://findeleducation.careers.adp.com/