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Marketing Executive


Job description

We have an exciting opportunity within our Marketing Team here at Findel for a Marketing Executive- Reporting to the Marketing Manager. Responsible for supporting the design and delivery of a brand-focused marketing programme for the nursery customer segment; focusing on retaining the brand’s existing customer base, recruiting new and winning back lost customers, and looking for innovative ways to drive growth.

A strong emphasis is on understanding and staying close to the market, target audience and regional requirements, whilst championing the customer and their wants & needs at every opportunity. A fundamental part of the position is to evaluate all activity to ensure the appropriate ROI and ensure profitable demand generation.

Great communication and project management skills are pivotal to this role; the post holder must be confident in building strong relationships across the business and with external stakeholders and partners.

Your Role:

Some of the responsibilities of this great opportunity include:

• Contributes to the development (with the Nursery Marketing Manager) of a customer retention & recruitment contact strategy for the trading year for all channels

• Supports / manages the delivery of the nursery customer retention & recruitment programme working with internal and external stakeholders

• Works with the Nursery Marketing Manager to analyse / target customers, and suggests and makes recommendations to turn this data into commercially successful campaigns across all the retention & recruitment customer base

• Executes and controls key marketing / campaign activity that is compelling and drives customers to shop more often and at higher spend levels

• Day to day accountability / management of the campaign budget(s)

• Supports the analysis of individual campaigns / activity in detail covering all key indicators ensuring predefined targets are met

• Assists in the internal communication of the marketing / campaign activities across the business to ensure buy in and support

• Supports in the management and delivery of the nursery advertising program (print and digital)

• Manages smaller events and assists with the management of larger nursery events

• Supports the nursery sales team and manages the delivery of activity to support nursery chains.

About You:

We’re ideally looking for candidates with the following skills and experience:

• Relevant marketing degree level education (or equivalent) or 2 years + experience in a relevant marketing role (Example: Marketing Executive / Marketing Apprenticeship)

• Reliable, committed and enthusiastic with a real appetite for learning about both product and sector marketing

• Events management experience

• Excellent project management skills

• An understanding on both the role and execution of advertising in the marketing mix

• Excellent written and verbal communication skills with attention to detail and a creative flair

• Have great time management skills, the ability to multi-task and prioritise workload whilst working as part of a wider team

• Proficient user of both Microsoft 365 and Google GSuite

• Working knowledge of GA4 analytics and metrics

• Commercial awareness and an understanding of the principles of ROI in a marketing context

What’s in it for you:

Competitive salary & benefits package including:

o 25 days holiday 

o Birthday holiday

o Contributory pension scheme

o Employee Assistance Programme, including online GP & well-being support

o Volunteering Leave

o Staff discounts

We support hybrid working, with 3 days per week at our collaborative workspace in Hyde, Greater Manchester. Our culture is friendly, welcoming and supportive, and we believe work should be fun.

About Findel

Findel is an eCommerce educational resources supplier in the UK and International schools and nurseries marketplace. We own several general and specialist educational brands; Hope, GLS, Davies Sports, Philip Harris, Spa4Schools, A-Z, Scandiborn and LDA.

We look for people who want to inspire future generations of learners and who will play a part in moving Findel forward for the greater good. We recruit people who stand out from the crowd, take responsibility for seeking out what adds value and think outside the box.

• To find out about Findel, our vision, values and all the great things we do to support communities and the environment, please visit: https://www.findel.co.uk/

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